When you think of Japan….. What comes to your mind?
Sushi? Anime? Samurai? or Cherry blossom?
No doubt all of these are representative of Japan, but there is one field that has been rapidly developing over the past few years, especially among young people.
That is…
Beauty💄✨ Beauty Industry.
In fact, Japanese people have a high sense of beauty.
In Japan, people take very good care of their skin and hair.
It is not often that a woman goes out to hang out with friends without makeup. It is quite natural that they go out with their hair, clothes, and even nails perfectly done. Oh, young men also wear makeup these days. This is already common sense in Japan. Don't be surprised!😉
But you may encounter a sight that seems a little weird. You may not be able to tell them apart because they all have similar hair, clothes, and makeup.
That's right. Japanese people are very sensitive to trends. Trends are always changing and they follow it.
Would you wear the same clothes you wore last year again this year? They might not do that, because fashions change after a year. The tendency is stronger the further you go to urban areas.
Cosmetic Culture
When you visit Japan, feel free to visit a pharmacy. It’s everywhere. You will be amazed at the variety of cosmetics sold in an area more than twice the size of a drugstore. It is no exaggeration to say that new products are released almost every day by some manufacturer or other. The hottest cosmetics are quickly spread through SNS, and it is common to find products sold out within days of their release, with a waiting list for pre-orders. There are many inexpensive, high-quality cosmetics available. The market continues to evolve on a daily basis.
Japanese girls' particular points
I would like to share with you some points that Japanese girls are particular about, which are different from those in the U.S.
First, whiteness!
In Japan, there is a saying that "fair skin hides even the seven faults" and fair skin is the standard for beauty. There are many foundations that make the skin look whiter, and many lotions and creams that lead to whiter skin. Suntanning is a thing of the past. Spots and freckles are not desired. We strive daily for pure white skin.
Still love Kawaii!
Summer in Japan is hot. It's humid, so it's not easy. But please be careful. In Japan, both men and women do not wear very revealing clothes because of the heat. This is to protect the skin from sunburn, but exposing skin is sometimes confused with sexual attraction, which tends to be extremely disliked. They also prefer hairstyles and clothes that make them look cute. As a result, they often look a little younger than their age. Cuteness is more important than sexiness.
The latest trend is medical cosmetic treatment
Nowadays,young people are casually going to beauty clinics to receive procedures from doctors in search of further beauty. What kind of procedures are available? I will share with you more about it in another article.
Please look forward to it♡