In Japan, when giving a gift, attention is placed not only to the contents of the gift but also to the packaging and decoration. The wrapping paper and decorations used would depend on the type of gift and the relationship between the gift giver and the person receiving the gift. In all cases, feelings of the recipient are taken into consideration and every effort is made so that the person can enjoy their special gift.
What is traditional Japanese packaging "Noshi"?
Traditional Japanese wrapping methods use "Mizuhiki," "Noshi," and "Noshi Paper" are said to be the characteristics of Japanese gifts.
Mizuhiki is made of string and is tied at the center to form a shape. Next, put on a Noshi, originally it represents abalone shellfish, which is a symbol of raw food. By sticking this on the right side from the top of the package, it means "I added raw food". It seems that the origin is the idea that gifts are offerings to the gods.
These habits are rarely used nowadays, but they are very useful if you know this kind of knowledge when giving gifts to elderly people, or for important events such as weddings, birthdays, etc.
Paper printed with Mizuhiki and Noshi is called Noshi paper. Recently, such simplifications became popular. Even if you don't actually use Mizuhiki or Noshi, you can wrap the gift in Noshi paper to indicate that you want to give it humbly or respectfully. Most of the gifts you buy at shops and department stores are covered with this paper.
iimono incorporates packaging that mixes traditional Japanese culture, such as Mizuhiki with a modern twist. Why don't you add a different style to gifts for loved ones?